The NappiCycle Concept

Our aim is to develop an innovative solution for a better future for our children.

The concept for NappiCycle started back in 2009, to provide a low impact, cost-efficient nappy and absorbent hygiene products recycling facility in Wales, aimed at servicing the requirements of both the local authorities as well as the business community at large.

It had to be capable of providing the assistance to local authorities to achieve challenging recycling targets set by Welsh Government, in the drive ‘Towards Zero Waste’.

We aim to develop sustainability within our communities and significantly reduce our Ecological footprint within the UK.

The Challenge

 
Working with our exclusive partner Natural UK Ltd, NappiCycle has undertaken comprehensive research and development of a unique and innovative treatment system for the recovery of cellulose and plastics from nappy and incontinence wastes. As a company, we give our customers 100% diversion from the traditional landfill disposal method as well as providing the added element of recovery and recycling. What has traditionally been viewed as a waste product has now become a resource.

With nearly 200 million nappies thrown away in Wales every year, or over half a million nappies each day, NappiCycle offers an innovative and environmentally-friendly solution to this problem.

NappiCycle History

2009 Light bulb moment Rob Poyer had the idea to create NappiCycle in Wales.

June 2014 Open for business NappiCycle begins recycling nappies and other absorbent waste products in Wales.

February 2016 1 million nappies avoid landfill NappiCycle diverts over 1 million disposable nappies from landfill for Rhondda Cynon Taff Authority, Wales, in just two months.

May 2017 Recycled nappy fibre innovation starts Innovation uses for fibre from recycled nappies are developed, meaning used nappies get a 2nd life in noticeboards and flooring.

April 2019 Recycled nappy innovations Production of the first fibre boards from recovered composite fibres from recycled nappies starts.

March 2020 38 million nappies recycled! NappiCycle has now processed 38 million nappies throughout Wales.

June 2020 Pura is born! Guy and Abi Fennell launch Pura in Cheshire, England, to give parents eco-friendlier wipes and nappies.

2021 Fibre tested in asphalt Recycled fibre is tested for use as an additive in asphalt to create more durable roads.

February 2021 Pura NappiCycle starts Pura and NappiCycle join forces to spread awareness of nappy recycling and improve R&D. The long-term goal is to bring a nappy recycling service to all UK parents.

February 2022 Road paved with nappies A stretch of highway in Ceredigion and Pembrokeshire, Wales, is paved using asphalt with the recycled nappy fibre.

July 2022 1st England trial Pura NappiCycle in partnership with Asda, launch the 1st nappy recycling trial of it's kind in Bristol, saving 31,500 nappies from landfill.

January 2023 UK's 1st recycled nappy signage Pura NappiCycle produces the UK's 1st in-store signage using recycled nappies & replace plastic shelving in 320 Asda stores.

July 2023 Partnership extended Pura NappiCycle agree to a 5 year exclusive partnership. The goal is to deliver more nappy recycling trials and to continue to persuade the government to deliver a UK-wide service.